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Each short story in this final installment of the Modesty Blaise series details a different, thrilling tale of international intrigue starring Modesty and her loyal deputy, Willie Garvin. From Modesty s early days running The Network to her later work with Sir Gerald Tarrant in British Intelligence, each escapade is more rousing than the next, including the title story that brings Modesty face to face with the toughest assignment of her careerthe daring rescue of her friends from the clutches of rebels in the jungles of Central America."

"...fascinating. Like Malcolm Gladwell on speed." -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." -Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with Cobra Trap pdf new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

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Author: Peter O'Donnell
Number of Pages: 288 pages
Published Date: 28 Oct 2006
Publisher: Souvenir Press Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780285637665
Download Link: Click Here
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